La La Land Campaign
2025
Art Direction
/
Marketing Design
Project Brief
This spec campaign is centered around the "upcoming" release of the movie La La Land with a goal of capturing the the essence of the story through strong visual storytelling and a unified system with a multi-platform campaign. My task was to create a series of three teaser posters that conceptualized the narrative arcs and themes in the movie and expand that into a key art poster, a billboard, and social posts.
Intent
The campaign is inspired by the La La Land's use of color and lighting to signify character and plot development. I wanted to combine architecture and scenes taken from the movie to create a campaign that told the story as beginning, middle, and end. I drew style inspiration from 1950's movie posters to further the movie's theme of a blurred reality between modern day and vintage Hollywood.
Tools
Photoshop Illustrator
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